Case Study
2 million
Fundraising target
successfully achieved
+ 2
Transformative projects
united by one identity
Branding
We created a distinctive identity for the Solihull Synergy Campaign, a multimillion-pound fundraising initiative supporting two major developments at Solihull: innovative new study spaces and dynamic fitness facilities.
The concept was built around the connection between physical activity, mental wellbeing and educational performance. By bringing the two projects together through Synergy, the campaign demonstrated how each could strengthen the other and help pupils achieve their full potential.
The flowing ‘S’ represents both Solihull and Synergy, with movement and blended colours expressing the connection between physical fitness and academic achievement. Red and gold variations distinguish the Study Spaces and Fitness Facilities while retaining one clear, coherent campaign identity.
Website
We designed and developed a dedicated fundraising microsite to act as the central hub for the campaign.
The website introduces the campaign vision before presenting the two projects through dedicated Study Spaces and Fitness Facilities sections. Project plans, architectural illustrations, photography and campaign videos help potential supporters understand both the need for the facilities and the long-term benefits for pupils.
Giving opportunities, a gift calculator, downloadable campaign materials and clear routes to donate or make contact provide supporters with the information needed to become involved.
Campaign Literature
A comprehensive campaign brochure was created to communicate the school’s vision, explain the need for investment and show how the proposed facilities would transform academic and physical development.
The design combines pupil photography, architectural plans and project illustrations with clear, carefully structured information. Separate red and gold visual treatments identify the two projects while ensuring every page remains part of the wider Synergy campaign.
Literature
The core brand image theme centres around facial images of the target audience in a natural workplace setting, partly to add relevance and familiarity but also to bring to life the products and hint at showing them in use. Deliberate is the omission of products so not to make the hero images time sensitive while creating a difference and change of pace between them and the products. The dark style is photo re-touched to emphasise the CN Tech brand colours of black with red coming through with the use of the logo icon ghosted on top.
Video
An animated version of the logo has been created and teamed up with a lens flare effect to provide an eye catching intro for use at the start of product videos.
Exhibition
We created exhibition stand design for CN Tech which incorporate strong use of the branding, shown above with the logo icon drawing visitors onto the stand. Consistent use of the brand image ties in well with website and other materials.