Case Study


Visitors in first 6 months
since website launch

+ £950,000

Distributed to canine welfare
and research in 2021


Kennel Club Charitable Trust's aim is simple: to make a real difference to the health of dogs and dog welfare no matter what their breed or background. They needed a supplementary logo to promote this message that could also front an ambitious fundraising campaign. We created a generic logo 'Making a difference to dogs' with paw prints that also contains heart shapes and added variations to the logo for each division/fundraising area. In addition an imagery style was introduced for the home page and main campaigns comprising of a dog placed on a grey background.


We created a new website for the Kennel Club Charitable Trust to help promote their work and to support fundraising campaigns. It features layout and menu functionality similar to its parent site to maintain the user experience while adding the new branding elements such as the paw/heart logos and campaign imagery style. Bespoke functionality includes the drop down menu and arrows above the scroll on the home page and in all footers that upon clicking move the page down or up.


A series of posters were developed mirroring the branding style and really emphasising the new logo message.


A series of downloadable forms that can be filled in on-screen have been produced as well some on-line form versions.

Banner Stands

Further promotional materials have been created such as these banner stands along side full exhibition stand design used at Crufts.