Case Study

80%

Full re-brand boosted
visitor numbers

+ 53%

New website
Users in 2021

Branding

We created a complete new logo and re-brand for CN Tech who are specialists in Analysis & Testing Instrumentation. They provide sales support, service repair and lab supplies solutions across a diverse product range including surface analysis materials testing microscopy environmental isolation and laboratory supplies. The logo features a series of 'C' shapes that link with the scanning capability of the product range together with the company name. The brand colours follow on from previous but with the use of red as a highlight colour with black being used consistency as a background to provide strong brand recognition and to help separate CN Tech from its competitors.

Website

The website features a fully databased product section which makes it easy to update and populate in the CMS. An easy to navigate menu and product range grid is placed on the home page as well as product pages to help customers find what they require. Deep product pages provide multiple types of content together with an extensive download section.

 

Adverts

Consistency and accuracy of product information is key, so reinforcing the product categories through advertising does a good job at aiding customers in finding the products they require as well as showcasing the broad range adding confidence and security. Single product adverts follow with similar images and branding treatment in line with website content.

 

Literature

The core brand image theme centres around facial images of the target audience in a natural workplace setting, partly to add relevance and familiarity but also to bring to life the products and hint at showing them in use. Deliberate is the omission of products so not to make the hero images time sensitive while creating a difference and change of pace between them and the products. The dark style is photo re-touched to emphasise the CN Tech brand colours of black with red coming through with the use of the logo icon ghosted on top.

Video

An animated version of the logo has been created and teamed up with a lens flare effect to provide an eye catching intro for use at the start of product videos.