Case Study

914

Warwick School is one of the
oldest schools in the country

+ £4 million

Fundraising Campaign for Warwick
Independent Schools Foundation

Introduction

A £41.25 million building programme to create a single, outstanding campus is the largest capital investment that the Warwick Independent Schools Foundation has made for new facilities. One Campus Plus is a campaign to raise a further £4 million, enabling them to maximise the potential of the site and ensure that the project delivers the highest aspirations for a truly exceptional environment in which to learn, work and play.

Challenge

The fund-raising campaign needed a logo and brand to reflect the values of the building programme and communicate the aspirations of the project to potential donors. Branding had to be linked to school brand but with clear distinction and inspirational values. 

Solution

A plus logo which combines the word plus with the mathematical symbol was devised to add interest and a subtle school/educational link. This was extended into a series of words linked to the values of the campaign all with the plus word/symbol incorporated. 

Outcome

A full range of literature and campaign materials followed the launch of the logo together with a campaign website. 

Website

The website features a bespoke menu system to display the giving opportunities, active progress charts, gift calculator and amount raised active bar charts.