Case Study


Number of callouts per month in
Warwickshire & Northamptonshire

+ £1 million

Fundraising Campaign
to continue lifesaving


Warwickshire & Northamptonshire Air Ambulance is an essential service which receives no government funding. They form part of The Air Ambulance Service (including Derbyshire, Leicestershire and Rutland Air Ambulance and the national Children’s Air Ambulance). These services have completed over 25,000 missions since our foundation in 2003. Warwickshire & Northamptonshire Air Ambulance covers an area of 3,850 square miles, spanning many of the UK’s major road networks, including the M1, M6, M69, M42 and M40.

A single lifesaving mission costs Warwickshire & Northamptonshire Air Ambulance around £1,700 and they are called out, on average, about 100 times a month. Every day, their highly trained and experienced critical care paramedics, trauma doctors and pilots respond to the most serious emergencies swiftly and effectively, doing their utmost to give patients the greatest possible chance of survival and recovery. Only through the generosity of supporters can we deliver the highest level of clinical care to the most critically ill and injured across our region.

So that they can remain at the pinnacle of critical care, they urgently need to upgrade their aircraft. Taking the next step and committing to the fit-out and operational costs of an upgraded helicopter involves raising a minimum of £1,000,000 through a dedicated, major gifts fundraising campaign. Whilst this is a challenging target to aim for, it is believed to be not only achievable, but also feasible within a tightly defined time period. Moving ahead efficiently and with focus will ensure that their invaluable, lifesaving service will continue to be the very best available to people in Warwickshire and Northamptonshire.


With only basic logo guidelines to work from, creating a set of campaign literature was always going to be challenging. Essential in its success is that it seamlessly maintains the brand and provides good constancy with existing mediums such as the website.


The creation of a new range of campaign literature that follows constant branding elements from the website and other existing materials. A new folder titled 'Saving Lives Across Your Counties', a case statement brochure, invites and a set of case studies designed by Titman Forth are all helping to achieve the campaign's target by showing the difference the charity makes to everyday lives.


From launch major gifts increased quickly and the campaign target was soon reached.